Cooper, Heron, Heward (2007) define Applied Behavior Analysis as the science in which the principles of the analysis of behavior are applied systematically to improve socially signifiant behavior and experimentation is used to identify the variables responsible for behavior change.
In other words, Applied Behavior Analysis (ABA) is the application of the principles of human behavior to behaviors that are considered important to man, such as independent living skills, academic skills, and social skills. The techniques utilized in ABA such as positive reinforcement are incorporated in to treatment to increase the behaviors a family wants to see more of. For example, the use of a toilet independently, putting on a shirt, identifying the alphabet, and asking for food or water.
Resources
https://www.bacb.com/about-behavior-analysis/applied-behavior-analysis/
https://www.autismspeaks.org/applied-behavior-analysis-aba-0